Social e-commerce" is a popular term for capital, platforms, and businesses. For ordinary C-end users, social e-commerce does not have much perception of them. Capital sees this as a new business opportunity. Merchants see that the platform can help them sell goods. The platform sees not C-end users. The platform sees some small “Bs”, which are the paid members of the platform or Great team leader. Most of these large teams have experience in micro-business, and they have been educated by the market very mature, especially the implementation of Bulk SMS Service the new "E-commerce Law". For this group of people, they need urgent transformation. This group of people is a huge group. , in the eyes of the platform is a large traffic entrance. Especially for social e-commerce platforms, if anyone has this group of people, the platform's ability to carry goods will go up. This is why the major social e-commerce platforms are doing everything possible to please the little "B". Inside these small Bs, they have a clear division of labor and fan group management. These fan groups are the capital of small B, and they are also the confidence of small B to negotiate conditions with the platform. Little B's energy has the effect of bringing the platform back to life. Don't you see that the four major shop owners save a certain social e-commerce platform; don't you see that the sales of a social e-commerce platform is firmly controlled by the head B-side; you don't see the platform policy that must balance the interests of the head B-side. The strength of the B-side sometimes becomes the basis for the rapid development of the platform, but sometimes it also becomes a hidden danger for the development of the platform. For social e-commerce platforms, what should be the core competitiveness? Is it supposed to have a big