Forum Posts

Maichel David
Apr 07, 2022
In Fashion Forum
It is understandable that the marketing strategies of different brands are different, and the main positions chosen for social media promotion are also different. Choosing the official account can graft and improve Apple's service level, and entering Bilibili can help Xiaomi and Huawei seize social voice. For fans, the official account is the entrance to brands and services, while Bilibili is the entrance to entertainment information. The strategic positioning of Zhihu is a bit awkward. It is neither suitable for building a brand nor for entertainment to gain traffic. Zhihu's gossip and knowledge sharing have no strategic value for any company, which is why the valuation price of Zhihu's listing is low - the capital market's expectations of its commercial value are not high. However, it is understandable to say that Apple’s official Zhihu operation is almost idle. But it is quite puzzling that Apple has completely Fax List abandoned the investment in station B without an official brand Weibo (only Apple repair service). We conjecture, there may be the following three reasons! 1. The positioning of social media is different, there is no need to cover everything Being comprehensive means that brands have to spend more effort optimizing their content for different platforms. Not only is the cost huge, but it is easy to be uncomfortable with the media brand positioning. Take Apple’s failed Zhihu content operation as an example: Zhihu focuses on graphics but lacks the aesthetics of editorial design, and from the user side, Zhihu is the second largest gathering place for straight men after Hupu. The demand for artistic aesthetics by technical nerds and programmers is not strong. Apple is good at graphic design, it is almost difficult to play an advantage in Zhihu. For example, Apple's iconic translation tone lacks ground, and the straightforward + repeated copywriting is not high-level in the eyes of Zhihu er, but it is funny and makes people laugh and laugh. Different social media platforms have different audiences, but straight men are always a pit that artists should avoid.
0
0
1
 

Maichel David

More actions