Forum Posts

Rupa Islan
Jul 30, 2022
In Fashion Forum
The conventional shopping cart has the following functions: price reminder, event promotion, order collection, product collection and Buy email list deletion, invalid product management, and consolidated settlement. However, the different positioning of the platform has differences in the processing of functions. Enter the first analysis link through horizontal comparison and functional importance analysis. 1. Price reminder function Scenario analysis: When the user enters the shopping cart to view the goods in the bag, a price reduction prompt will appear. Factor analysis: The goods that have been in the bag are the goods that the user is interested in, and they have been filtered for purchase, but they are often hesitant based on the factors of price and comparison, resulting in the failure of order conversion. The difference between the current price and the price added to the shopping cart can be compared, so that users can be surprised and guided to complete the shopping cart conversion. Detailed analysis: Taobao's price reduction is accurate to the minute; and Koala's price reduction is accurate to yuan; from the business side, it is speculated that Taobao mainly considers the lower unit price of back-end products, and the accuracy is more suitable for Taobao's back-end commodity business. The unit price of Koala's main overseas shopping products is relatively high, so the method is accurate to the yu
Case: How Shopping Carts Support Strategy content media
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Rupa Islan

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