The first tip is to use a proven signup method to collect email addresses on your website and other web and social properties. But don't stop there, make sure to email your subscribers once in a while. Don't let your mailing list become inactive. If your email list is more than two months old and you haven't sent an email since, setting up a re-engagement campaign might be a good approach. Why? Because some of these email addresses may no longer be used, hence the likelihood of a high number of bounces, which we want to avoid! A simple re-engagement campaign should clearly state and establish: Who is the sender. Let your followers know this is your business. Explain why you contact your subscribers and how you collected their email address. Highlight your value proposition and why your email is relevant to your subscribers.
For ideas, check out these sample re-engagement campaigns and learn how to set up a re-engagement campaign in MailUp in this help article. How do you handle email bounces? Did you find this blog post helpful? Let us know in the comments below! And tell us how you handle email bounces. Learn more about the confirmed registration method. The E-Commerce Photo Editing Service level of subscriber engagement . Active subscribers who have opened and clicked on emails in the past are a good indication of their engagement. Recent active subscribers are much less likely to bounce compared to inactive subscribers on whom you don't have previous opens or clicks data. These three parameters should be considered as a guideline when deciding on unsubscribe or non-rejected email addresses. There isn't necessarily a one-size-fits-all approach and you should use your best judgment when managing rebounds, especially with hard rebounds versus soft rebounds.